QR codes: Hyperlinks for the print world
Last updated 7/2/2020 at 9:41am
Do you find it frustrating when you're reading an article in a newspaper or magazine and you come across the words, "for more info, visit 'such-and-such website?'"
Try this: The Beacon will be using older ¬ – but established – technology to implement a new feature for our readers by providing QR codes where links are suggested in our articles. Think of them as hyperlinks in print.
In case you are not familiar with QR codes, they look like this:
All readers will need is a cellphone with a camera that can download apps. QR code apps are in abundance in the Apple App Store, Google Play Store or any other provider where you get your apps.
And the VAST majority of these are free.
How will this feature work in our paper? When you come across a link provided in our articles, launch the QR code app you downloaded, scan the code provided next to the link, and the app will do the rest. It will open the page the code is linked to and you can access any and all info the site provides. It's that simple.
The Beacon will be doing this on a trial basis, and if we find that readers like the feature, we will continue to providing codes throughout our paper, to make the reading and online access process easier and, hopefully, fun.
If you would like to share your opinions and experiences, email Beacon Editor Brian Soergel at [email protected]
Note: Depending on your phone model, sensitivity and speed results may vary. Tests for this experiment were done using an iPhone XS Max using the app QR Reader.